Brand Activation
Contests and Gamification
Engaging beats broadcasting.
People remember what they do, not what they watch. We design contests and gamification mechanics — physical and digital — that boost engagement, collect first-party data and reward participation.
01Contests and instant wins
02Gamification mechanics
03Loyalty and reward experiences
04Interactive on-site activations
05Lead generation and data capture
06CRM and social integration
The process
Mechanic
We design the rule of play that makes participation natural and viral.
Reward
We balance reward and effort to maximise conversion and return.
Data
We turn every interaction into useful marketing data.
Related services