Design
The services we design and produce for this event category.
Creative concept
Ideation of the concept and narrative thread that guide the entire experience.
Event logo & identity
Development of the event's logo and coordinated visual system.
Invitations & coordinated materials
Design of invitations and informational materials consistent with the visual identity.
Social & digital visuals
Creation of graphic content tailored for social media and digital channels.
Ledwall & screen graphics
Static or animated content for ledwalls, monitors and projections.
Signage & wayfinding
Graphic supports that guide guests through the spaces.
Graphic set-up
Customisation of environments through graphics, prints and branded surfaces.
Brochures, badges & merchandising
Ideation and development of editorial materials, identifiers and custom gadgets.
Frequently asked questions
What does Velvet's Design area cover?
The creative concept and event identity, space and set design, graphics and signage, printed materials and digital formats. It is the system holding together everything a guest sees, from the invitation to the way out.
Should event design follow the corporate identity?
It should speak to it, not copy it. An event needs its own register, recognisable from a distance and readable in seconds, while staying compatible with the brand so it never looks like two different companies.
When should design be involved in a project?
Straight away, together with the choice of format. The concept drives venue, set-up, print lead times and content: bringing design in once the venue is signed and the budget allocated narrows the options and usually the result.