Product Launches and Press Events
The first look at your product is worth everything.
A product launch is a promise about to be unveiled. We build anticipation, design the set, and orchestrate press, influencers and buyers into a single, emotionally charged moment, crafted for the beauty, fashion and luxury world.
The first look at your product is worth everything.
The process
How we do it.
Concept
We translate the product positioning into a coherent, photogenic physical experience.
Reach
We select and engage the right media, KOLs and buyers for your audience.
Amplification
We produce content designed to live beyond the event, across press and social.
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Frequently asked questions
How far in advance is a product launch prepared?
A well-run press day needs at least 6-8 weeks: time to build the media list, send save-the-dates with proper notice (usually 3-4 weeks ahead) and produce set design and content. With bespoke scenography or a multi-city tour, plan for 3-4 months.
Do you handle press, influencer and buyer relations?
Yes: we build and qualify the list, manage invitations and follow-ups, handle confirmations and on-site welcome, and select creators consistent with the product positioning. The criterion is not follower count but audience relevance and coverage quality.
Which sectors do you run launches for?
Mainly beauty, fashion, lifestyle and luxury, where the first look at the product is decisive and the set must be photogenic. We also run corporate and B2B launches, where the focus shifts to the sales network and product content.
What remains after the launch event?
A content kit planned upfront, not gathered by chance: still life and reportage photography, vertical video for social, an aftermovie and material for the press office. That is what keeps the launch alive in the following weeks.